Record Details

WEB-Marketing Strategy for SMEs


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Authentication Code dc
Title Statement WEB-Marketing Strategy for SMEs
Added Entry - Uncontrolled Name Luminita Pistol; Spiru Haret University
Manuela Epure; Spiru Haret University
Rocsana TONIS (BUCEA-MANEA); Spiru Haret University
Uncontrolled Index Term e-marketing, pillars of internationalization strategy, SMEs
O31, M15
Summary, etc. Based on the current trend of WEB-marketing stategy the article presents  a Romanian SME case study.  During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes.
Publication, Distribution, Etc. ICESBA 2016: International Conference on Economic Sciences and Business Administration
2016-09-25 19:54:27
Index Term - Genre/Form Peer-reviewed Paper
Electronic Location and Access application/pdf
Data Source Entry ICESBA 2016: International Conference on Economic Sciences and Business Administration; ICESBA 2016 INTERNATIONAL CONFERENCE ON ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION 3rd edition
Language Note en
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