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Mapping Educational Marketing


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Title Statement Mapping Educational Marketing
Added Entry - Uncontrolled Name Natalia Manea; University POLITEHNICA of Bucharest
Mihaela Purcaru; Bucharest University of Economic Studies
Uncontrolled Index Term Marketing, Educational Marketing
education, educational marketing, social marketing, service marketing
M31, I23
Summary, etc. Associating the `educational` term to the `marketing` generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.
Publication, Distribution, Etc. ICESBA2017: International Conference on Economic Sciences and Business Administration
2017-10-30 21:23:43
Index Term - Genre/Form Peer-reviewed Paper
Electronic Location and Access application/pdf
Data Source Entry ICESBA2017: International Conference on Economic Sciences and Business Administration; International Conference on Economic Sciences and Business Administration
Language Note en
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