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New methods to analyze online consumer behavior

ICESBA

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Authentication Code dc
 
Title Statement New methods to analyze online consumer behavior
 
Added Entry - Uncontrolled Name Mihai ANDRONIE; Spiru Haret University
Mariana IATAGAN
 
Uncontrolled Index Term consumer behavior, visual marketing, neuro-marketing
M31
 
Summary, etc. The concern of specialists for consumer comprehension has adapted to the trend of the evolution of the Internet and technology. The online consumer is more demanding, more informed, more numerous and more diverse. The online consumer constantly adapts himself to the flow of information he is bombarded with. At the same time, there is an increase in the number of brands and the diversification of the range of products and services offered. Increasing the complexity of the online business environment, online marketing research specialists have adopted new tools and methods to analyze online consumer behavior. In the battle to get to the consumer, companies have to take advantage of the benefits of modern marketing research techniques, such us visual marketing and neuro-marketing.  
 
Publication, Distribution, Etc. ICESBA2017: International Conference on Economic Sciences and Business Administration
2017-11-16 15:53:47
 
Index Term - Genre/Form Peer-reviewed Paper
 
Electronic Location and Access application/pdf
http://icesba.eu/ocs/index.php/ICESBA2017/icesba2017/paper/view/211
 
Data Source Entry ICESBA2017: International Conference on Economic Sciences and Business Administration; International Conference on Economic Sciences and Business Administration
 
Language Note en
 
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