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Branding and Leadership in the context of Circular Economy

ICESBA

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Authentication Code dc
 
Title Statement Branding and Leadership in the context of Circular Economy
 
Added Entry - Uncontrolled Name Manuela Epure; Spiru Haret University
Rocsana TONIS (BUCEA-MANEA); Spiru Haret University http://orcid.org/0000-0003-2708-1325 http://www.smesonline.eu/
 
Uncontrolled Index Term branding, leadership, circular economy
M31, M16
 
Summary, etc. In the current context of globalization, economic and environmental crisis,  the companies must reduce the costs, being at the same time highly competitive and flexible to the market request and changes and acting protective toward the environment. This is not a very easy target to reach. Having in mind all these limitations, the paper analyses the branding - leadership interaction. Literature review led at a Branding Leadership Model that seems to be incomplete. Analyzing Eurostat data through a regression model we demonstrate that online branding and green branding are components to be included in the model. Keywords: JEL classification: [1]2 Spiru Haret UNiversity, 13 Ion Ghica street, Alexandria, 030045, Romania, Tel: +40 21 4551000, Fax: + 40 4551000, Email: mepure.mk@spiruharet.ro  
 
Publication, Distribution, Etc. ICESBA2017: International Conference on Economic Sciences and Business Administration
2017-11-23 23:31:18
 
Index Term - Genre/Form Peer-reviewed Paper
 
Electronic Location and Access application/pdf
http://icesba.eu/ocs/index.php/ICESBA2017/icesba2017/paper/view/217
 
Data Source Entry ICESBA2017: International Conference on Economic Sciences and Business Administration; International Conference on Economic Sciences and Business Administration
 
Language Note en
 
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