Record Details

Strategies in digital marketing

ICESBA

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Field Value
 
Authentication Code dc
 
Title Statement Strategies in digital marketing
 
Added Entry - Uncontrolled Name Robert DRAGOMIR; Spiru Haret University
Mihai ANDRONIE; Spiru Haret University
 
Uncontrolled Index Term social media, digital marketing strategies, Search Engine Marketing (SEM), Social Networks Marketing, Mobile Devices Marketing
M31
 
Summary, etc. The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consumers. Thus, we analysed different and major types of strategies, which have a great impact on the digital marketing.
 
Publication, Distribution, Etc. ICESBA2017: International Conference on Economic Sciences and Business Administration
2017-11-23 20:46:33
 
Index Term - Genre/Form Peer-reviewed Paper
 
Electronic Location and Access application/pdf
http://icesba.eu/ocs/index.php/ICESBA2017/icesba2017/paper/view/218
 
Data Source Entry ICESBA2017: International Conference on Economic Sciences and Business Administration; International Conference on Economic Sciences and Business Administration
 
Language Note en
 
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