Record Details

What if simulation for a Brazilian company regarding marketing budget

Open Journal Systems

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ISSN 2285-3642
 
Authentication Code dc
 
Title Statement What if simulation for a Brazilian company regarding marketing budget
 
Personal Name PINTO, Diogo André
 
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Summary, etc. The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.  
 
Publication, Distribution, Etc. Spiru Haret University
 
Electronic Location and Access application/pdf
http://ojs.spiruharet.ro/index.php/jedep/article/view/138
 
Data Source Entry Journal of Economic Development, Environment and People; Vol 5, No 2 (2016)
 
Language Note eng
 
Nonspecific Relationship Entry http://ojs.spiruharet.ro/index.php/jedep/article/download/498/830
 
Terms Governing Use and Reproduction Note Copyright (c) 2016 Diogo André Pinto