Record Details

Scientometric Indicators as a Way to Classify Brands for Customer’s Information

Open Journal Systems

View Archive Info
 
 
Field Value
 
ISSN 2285-3642
 
Authentication Code dc
 
Title Statement Scientometric Indicators as a Way to Classify Brands for Customer’s Information
 
Added Entry - Uncontrolled Name Paun, Mihaela
Tusa, Iris
National Institute of Research and Development for Biological Sciences
National Institute of Research and Development for Biological Sciences
 
Uncontrolled Index Term Array
 
Summary, etc. The paper proposes a novel approach for classification of different brands that commercialize similar products, for customer information. The approach is tested on electronic shopping records found on Amazon.com, by quantifying customer behavior and comparing the results with classifications of the same brands found online through search engines. The indicators proposed for the classification are currently used scientometric measures that can be easily applied to marketing classification.
 
Publication, Distribution, Etc. Spiru Haret University
 
Electronic Location and Access application/pdf
text/html
http://ojs.spiruharet.ro/index.php/jedep/article/view/114
 
Data Source Entry Journal of Economic Development, Environment and People; Vol 4, No 3 (2015)
 
Language Note eng
 
Nonspecific Relationship Entry http://ojs.spiruharet.ro/index.php/jedep/article/download/114/607
http://ojs.spiruharet.ro/index.php/jedep/article/download/114/620
 
Terms Governing Use and Reproduction Note Copyright (c)