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Mobile marketing future trends

Annals of Spiru Haret University

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ISSN 2393-1795
 
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Title Statement Mobile marketing future trends
 
Added Entry - Uncontrolled Name CĂTOIU, Iacob
GÂRDAN, Daniel Adrian
GÂRDAN, Doru Lucian
Professor Ph.D. Faculty of Marketing The Academy of Economic Studies, Bucharest
Lecturer Ph.D. Faculty of Marketing and International Affairs Spiru Haret University
Software designer ST – Ericsson, Holland
 
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Summary, etc. The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband. The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication system.
 
Publication, Distribution, Etc. Editura Fundatiei Romania de Maine
 
Electronic Location and Access application/pdf
http://anale.spiruharet.ro/index.php/economics/article/view/1011
 
Data Source Entry Annals of "Spiru Haret". Economic Series; Vol 10, No 1 (2010)
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2010 author