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The strategic marketing planning – General Framework for Customer Segmentation

Annals of Spiru Haret University

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ISSN 2068–6900
2393-1795
 
Authentication Code dc
 
Title Statement The strategic marketing planning – General Framework for Customer Segmentation
 
Personal Name OPRESCU, Alina Elena
Ph.D. student Bucharest University of Economic Studies
 
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Summary, etc. Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.    
 
Publication, Distribution, Etc. Editura Fundatiei Romania de Maine
 
Electronic Location and Access application/pdf
http://anale.spiruharet.ro/index.php/economics/article/view/1416
 
Data Source Entry Annals of "Spiru Haret". Economic Series; Vol 14, No 1 (2014)
 
Language Note eng
 
Terms Governing Use and Reproduction Note Copyright (c) 2014 author